I was just on vacation and I ran into this guy. I told him I was a direct response copywriter and he told me he was a writer. Actually, here’s what’s on his business card:
- Film Critic
- Executive Chef
- Extreme skier
That, my brothers and sisters, is a renaissance man.
Nothing wrong with that.
However, I’m increasingly becoming a specialist. Two years ago, I was writing books, publishing magazines, and also writing copy.
For the record, I'm not an executive chef and I'm not an extreme skier...yet.
I just write direct response copy. And I’ll soon start to focus on two niches.
I only spent an hour or so with my film critic, author, scriptwriter, executive chef, and extreme skier new friend—and I enjoyed the banter—but it’s generally better for a direct response copywriter to get vertical. So I won't take inspiration from his varied background.
For the small business, the more vertical and specialized you can get, the better.
I'm a direct response copywriter based in Charlotte, North Carolina. I specialize in providing copy and content for the direct marketing environment for clients around the world. I increasingly specialize in sales pages and landing pages. Enter your info to the right for my free series: Seven Steps to High Converting Copy. Or contact me here.