Direct Response Copywriter Word of the Night: Cargo

I love slang. Especially Scottish slang. So word of the night is: Cargo.

The definition: take out drink from the supermarket or different location.

"Have you got the cargo?"


"I told you to get a twelve pack."

"OK I'll go to the supermarket now."

So...if you see something like the airplane below, you know what's on it.



I'm a direct response copywriter based in Charlotte, North Carolina. I specialize in providing copy and content for the direct marketing environment for clients around the world. I increasingly specialize in sales pages and landing pages. Enter your info to the right for my free series: Seven Steps to High Converting Copy. Or contact me here.