I was reading The Daily Telegraph online the other day. As a direct response copywriter, I need to keep up with current events. And sports. So I read a serious daily newspaper.
One article caught my attention … and it suddenly dawned on me what direct response copywriting is all about.
That key word: ATTENTION.
A story held my attention for five, maybe 10 minutes, even though I was really busy. It’s about GRIPPING the reader. Sometimes with fear. Sometimes through passion. But always through emotion and inquisitiveness. Back room stories. Fresh threats. Insider information. The scoop. Your love life. And so on.
That’s the start. And the place for the direct response copywriter to discover what and how to get the reader’s attention is a newspaper, news website, trade journal, or enthusiast’s magazine/website. The writers and editors know how to get your attention, grip you, and fascinate you … so you keep reading.
I'm a direct response copywriter. I specialize in providing direct response copy for the direct marketing environment for clients around the planet. I specialize in sales page copy ... copy that persuades readers to pull out their credit card and buy. Enter your info to the right for my free series: Seven Steps to High Converting Copy. Or contact me here if you have a project you'd like me to quote.
I'm also a Dan Kennedy Certified Copywriter for Info-Marketers.
Disclaimer for the above.
The Dan Kennedy Copywriter for Info-Marketers Certification is awarded to professional copywriters who have successfully completed a course of study of preparation for such copywriting. This Certification has not been provided by an accredited education institution. It does not constitute endorsement of or liability for any individual copywriter by Mr. Kennedy or any companies or organizations affiliated with Mr. Kennedy. The client's relationship is solely with the individual copywriter retained via any agreement.