Direct Response Copywriter on How NOT to Find Clients Part 8

How NOT to Find Copywriting Clients. Part 8.

A Series of Essays for Copywriters and Fellow Creative Professionals.


NOTE: You're reading a series of essays about how to find copywriting clients ... and how NOT to find them. This series will be extremely controversial. Read the blogs and you’ll discover my experiences with finding direct response copywriting clients … what works and what’s a waste of time. The goal is to help you find “elite” level clients with deep pockets who are looking for top-quality creative talent. My focus is on direct response copywriting but it all applies to all creative talent.


Method #8. Classifieds and Aggregators

You'll find plenty of copywriting "gigs" on sites ranging from Craigslist to daily emails. You'll even find quasi-classifieds on Facebook groups.

Companies and individuals who need direct response copywriters post opportunities on websites and in emails.

This reminds me of the days before the Internet when newspapers had all those pages of job vacancies. Yes ... there were plenty of opportunities BUT it was just a fraction of the opportunities that were truly available.

Most importantly, if you really looked at the companies providing those opportunities, they weren't exactly the top companies. And I would always hear, "only 1/3 of all opportunities are advertised in the newspapers" and so on.

There's an element of truth to the latter statement. The top companies are rarely advertising in the classifieds. And the top companies are the ones with the top opportunities and the biggest budgets.

So it makes sense to be proactive and go after the clients you want. To get the clients you want then you must create your own list of "ideal" clients then go after them. I have a hand-crafted list of 2,000 potential clients. To get access to this list, click here now.


I'm a direct response copywriter. I write direct response copy for clients around the world. Enter your information to the right for my free series: Seven Steps to High Converting Copy. Or contact me here when you have a project you'd like to discuss. I'm also a Dan Kennedy certified copywriter for information products.