If you know anything about copy or simply writing, then you know all about the importance of headlines. You'll see great headlines in newspapers, especially tabloids. You can also see excellent headlines on books. The title of a book, is, after all, a headline.
Gary Bencivenga, perhaps the greatest direct response copywriter still living got inspiration and ideas from book titles. A good idea.
If you're somewhat stumped when it comes to headlines, start with the classic "How To" headline. Here's an example:
"HOW TO FIND THE WOMAN OF YOUR DREAMS WITHOUT GOING TO THOSE SILLY DATING SITES."
Many "how to" headlines leave off the "how to" part.
"FIND THE WOMAN OF YOUR DREAMS WITHOUT GOING TO THOSE SILLY DATING SITES."
I went to a seminar many years ago where the copywriter said that his "how to" headlines won 90% of the time.
Yes, many direct response copywriters like to try headlines with more sizzle but it's always going to be difficult to beat the "how to" headline.
I'm a direct response copywriter. I write direct response copy for clients around the world. Enter your information to the right for my free series: Seven Steps to High Converting Copy. Or contact me here when you have a project you'd like to discuss. I'm also a Dan Kennedy certified copywriter for information products.