Landing Page Copywriter Critiques Superb Landing Page Part 2

Let’s look some more at the landing page for Brainy Baby. Let's drop below the fold.

Note the sidebar that’s stacked with testimonials...and corresponding photos.

Also note the clear typesetting. Nothing fancy or creative…just clear type. Red headlines. Black body copy.

The copy is written for the scanner and the reader who wants more.

The first three paragraphs use a classic journalistic technique.

• Provide a ‘hook’ in the first paragraph.
• Provide some basic details.
• Provide more detailed details.

Again…it’s a superb landing page and there’s more to come as we scroll down some more tomorrow.

Click the thumbnail for the full view. 

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I'm a direct response copywriter based in Charlotte, North Carolina. I specialize in providing copy and content for the direct marketing environment for clients around the world. I increasingly specialize in sales pages and landing pages. Enter your info to the right for my free series: Seven Steps to High Converting Copy. Or contact me here.

Direct Response Copywriter Finds Ways to Improve Your Landing Pages

If you want to improve landing page conversion in 2012, have a butcher's at this awesome blog. Enjoy.

FYI...Butcher's is cockney rhyming slang for 'look.'

Butcher's hook = look.

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I'm a direct response copywriter based in Charlotte, North Carolina. I specialize in providing copy and content for the direct marketing environment for clients around the world. I increasingly specialize in sales pages and landing pages. Enter your info to the right for my free series: Seven Steps to High Converting Copy. Or contact me here.

Landing Page Copywriter Critiques Superb Landing Page

I receive Craig Huey’s email newsletter. Craig runs Creative Direct Marketing Group, a direct response agency near Los Angeles. It’s an awesome agency and I’ve done some work for them. I’D LIKE SOME MORE, PLEASE!

In the newsletter, Craig mentions a landing page his group put together to support a TV campaign.

Here’s the landing page. It’s for a product that helps young children get a head start on their reading.

In my next few blogs, I’m going to annotate the pages to illustrate what’s so superb about this landing page. Everyone can learn from its brilliance—even if you’re not selling this type of product.

Click on the thumbnail below for the full size image with comments. 

A few things to notice.

1. Yes--there's a lot going on here but the graphic designer has kept the page clean and readable.
2. The image shows that you get a TON of stuff.
3. The pricing is superb...either get a trial for $14.95 or spend $199.95. Hmmmmmm. Which one will EVERYONE choose? Notice...there's no option NOT to buy.
4. You can order directly from the page. One less click. NICE.
5. Excellent social proof at the bottom of the page.
6. The video does not overwhelm the space above the fold.
7. A lot of landing pages include video above the fold and I think that's good BUT it should not dominate this vital space.

In tomorrow's blog, we'll scroll down a bit. The page gets better.

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I'm a direct response copywriter based in Charlotte, North Carolina. I specialize in providing copy and content for the direct marketing environment for clients around the world. I increasingly specialize in sales pages and landing pages. Enter your info to the right for my free series: Seven Steps to High Converting Copy. Or contact me here.

Direct Response Copywriter (and Seth Godin) on the Landing Page

I found this blog by Seth Godin about landing pages.

The blog is five years old—an eternity in the world of digital marketing. But the blog provides good advice for everyone who organizes/writes landing pages—and the advice will be salient in several years.

I’m not overly impressed with gurus and celebrities: we’re all the same ultimately. But the media needs stars and Seth Godin got to be one of the stars. I'm not sure I really learn a lot from the guy.

But I’m not jealous. I have a lot more hair and somebody recently told me I looked like I’m 34 while I'm a lot older that that. So, Seth Godin, stuff that in your pipe and smoke it!

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I'm a direct response copywriter based in Charlotte, North Carolina. I specialize in providing copy and content for the direct marketing environment for clients around the world. I increasingly specialize in sales pages and landing pages. Enter your info to the right for my free series: Seven Steps to High Converting Copy. Or contact me here.