Proof Elements Part 4. Direct Response Copywriting Email Archive July 2018 2

July 2018 1

From the desk of Scott Martin, direct response copywriter, Aspen, Colorado.

More Proof Elements

Quite a few writers and marketers have joined the list of people who receive these emails. Welcome!

In this email, I'll cover ...

Social Media Proof Reviews PR and Media Exposure Valuable Content Credible Photos

Social Media Proof. Reviews. PR and Media Exposure.

I’m going to group these three together because they’re closely related. Social media proof can be screenshots of positive activity from all your favorite social media sites. Reviews are from actual customers/clients and are a lot like testimonials. PR and media exposure can be extremely valuable and I’ve even built entire promotions around a great piece from a big outlet. You can also put the logos of media outlets on promotions.

Valuable Content

Many of my clients are superb at organizing regular content that’s fun and valuable to their current and prospective clients and customers. This content builds trust and makes my job as a copywriter a lot easier. I have two folders full of successful Boardroom promotions and each one provides a ton of useful information. You can and should build as many promotions as possible around valuable content.

Credible Photos

A picture is worth a 1,000 words, right? Wrong. And I’ll get into that in a later email. But photos in direct marketing can be valuable. They must be well-chosen and, most importantly of all, there MUST be a caption right on the photo or underneath. The goal of the caption/photo is to illustrate a benefit or draw the reader deeper into the copy.

• More proof elements to come in the next email.

If you want the full list of proof elements from the ad agency in Australia, click here.

Scott Martin Direct Response Copywriter