An interesting and powerful page on Google's site (part 5)

In this series of five blogs, I'm going through the excellent content advice on this page on Google's site. In this final part of this series I'm looking at the paragraph that begins...

Learn what is interesting to your visitors

One of the keys to content is discovering precisely what's important to your readers. You probably have a hunch but, with analytics, you can discover which content fires up your readers. Once you discover the content that works, keep feeding them similar content. From the article...

Try to improve your content mix using what you learn from these reports. By keeping an eye on what the analytics are telling you, you'll learn more about your visitors and be able to provide just the information they are looking for.

That's one of the true beauties of a blog--it's an easy way to test content. A lot of the people in the analytics game use Google Analytics, there are plenty of other tools available. Pay close attention to email unsubscribes when you send out your emails. If you're keeping people on board then your content is useful.

Controversy for the Sake of Controversy

I'm not a fighter or an argumentative type. Very few of my blogs include fighting words. But my friend, Andrew Wood, loves to get people stirred up and some of his most popular blogs have been controversial ones. Controversy is a powerful weapon in content but use it periodically. I'm going to start using it a bit more--and get controversial. I'll find out if it's interesting to visitors.


I'm a direct response copywriter based in Charlotte, North Carolina. I specialize in providing copy and content for the direct marketing environment. Enter your info to the right for my free series: Seven Steps to High Converting Copy. Or contact me here.