An interesting and powerful page on Google's site (part 4)

In this series of five blogs, I'm going through the excellent content advice on this page on Google's site. Today I'm looking at the paragraph that begins...

Increase your visibility.

Here's an excerpt.

To a search engine, the best sites consist of many HTML files, each one text rich...Even more important, you'll find that other sites like to link to pages with useful information. Having lots of sites pointing to your articles...can improve your natural (unpaid) search engine rankings.

Q: How do you get people pointing to your site?

A: The content must be really, really compelling. And that's where serious writing comes into play. Technically, anyone with a computer can be a writer. But a big reason to hire a seasoned and experienced writer is to generate compelling content.

A lot of people ask me, "What does a copywriter do?" The short answer is "type a lot." But my two goals are to:

  1. Sell
  2. Get someone to hand over their information

To achieve these goals, the copy and content has to be compelling, interesting, salient, and persuasive. There's a simple test...response. Ask to see actual conversion rates when you ask to see a portfolio. A web page I wrote is currently converting at over 30%...which is off the charts. The copy and content are compelling.


I'm a direct response copywriter based in Charlotte, North Carolina. I specialize in providing copy and content for the direct marketing environment. Enter your info to the right for my free series: Seven Steps to High Converting Copy. Or contact me here.