Word of the Night from Your Direct Response Copywriter: ACQUIESCE


A beautiful word. It means: to accept something reluctantly. To give in...and not like it.

"George didn't want to go to the mall with his wife: George hated shopping. And malls. But he acquiesced because he was about to ask permission to to on a 10 day golf binge to Scotland."

Acquiesce is not a verb I would use as a direct response copywriter but it's a word I would definitely use in serious fiction.

And no, direct response copy is not fiction.

Acquiesce has a silent 'c' which is somewhat rare. I also like the noun: acquiescence.



I'm a direct response copywriter based in Charlotte, North Carolina. I specialize in providing copy and content for the direct marketing environment for clients around the world. I increasingly specialize in sales pages and landing pages. Enter your info to the right for my free series: Seven Steps to High Converting Copy. Or contact me here.