By Scott Martin
One of the highlights of the AWAI 2013 FastTrack to Copywriting Success Bootcamp and Job Fair was Drayton Bird's speech.
Drayton Bird is a famous direct response copywriter. He's based in the UK and has worked for numerous agencies including Ogilvy. You can see his full info here.
A veteran of many direct response copywriting wars, the spry and youthful Bird gave a witty presentation. Here's what I took away ...
- Be careful if you decide to get married. Three of Bird's wives tried to kill him. I suppose the title of Bird's next book could be: Bird on Birds.
- Focus entirely on results.
- Keep pounding away until you get the results you really want.
Later, I had a chance to meet Bird and we talked about his excellent book, How to Write Sales Letters that Sell. In addition to providing salient advice about copywriting, Bird details how to approach potential clients -- the ones you want. The book is out of print now and copies cost around $50. Maybe I should sell mine!
If you get a chance to study Bird's work, it's worth the effort.
And here I am with Drayton Bird.
Thank you to the people at AWAI for getting Drayton Bird to Delray Beach.
Before the bootcamp, I entered one of the competitions: the Clayton Makepeace Spec Challenge. I came 3rd out of 48 entries which was fun.
I'm a direct response copywriter. I specialize in providing direct response copy for the direct marketing environment for clients around the planet. I specialize in sales page copy, landing page copy and copy that persuades readers to pull out their credit card and buy. Enter your info to the right for my free series: Seven Steps to High Converting Copy. Or contact me here if you have a project you'd like me to quote.
I'm also a Dan Kennedy Certified Copywriter for Info-Marketers.
Disclaimer for the above.
The Dan Kennedy Copywriter for Info-Marketers Certification is awarded to professional copywriters who have successfully completed a course of study of preparation for such copywriting. This Certification has not been provided by an accredited education institution. It does not constitute endorsement of or liability for any individual copywriter by Mr. Kennedy or any companies or organizations affiliated with Mr. Kennedy. The client's relationship is solely with the individual copywriter retained via any agreement.