If you’re a direct response copywriter or if you’re a direct marketer, you could attend a conference or seminar or some type of salient event every single week with the possible exception of the last two weeks of December.
And that’s in person. You could also attend events virtually or buy access to the DVDs or videos after the event.
Should you attend events?
For about 6 years, I regularly attended events. Plus I was in a marketing peer group and we met 3 times a year.
I spent quite a bit of money attending the events. There’s the cost of attending plus the cost of travel plus the indirect costs associated with not writing.
Was it worth it?
Yes and here’s why …
I learned a huge amount about direct marketing and direct response copywriting.
It was fun to travel and see new places.
I got to meet a lot of wonderful and fantastic people.
On many occasions, I got to meet some fascinating and accomplished pros.
I received some assignments directly from certain direct marketing companies.
It also sent a message to my clients that I’m working hard to improve and learn.
I have taken what I’ve learned directly to my clients and to my practice.
However, at least for the next several months, maybe longer, I’m probably NOT going to attend any events.
I just received an invitation to attend an event next month in Brooklyn. It’s for direct response copywriters and I’m not even remotely interested in going.
For that particular event, I know some of the speakers and they’re rubbish. There are some accomplished copywriters who are attending but I’ve heard them speak before. I know what they’re going to say.
I’ve heard a lot of great speakers but I’ve also seen some speakers I find a bit galling. I don’t agree with their basic approach OR their presentation is/was poor. But that’s to be expected. You can’t like ALL the speakers at an event.
It’s happening less and less but some conferences are partly a pitch-fest where the speakers are trying to sell something. That’s a controversial subject, I know.
After about 4 years of attending events, something interesting happens. The same speakers start appearing at all the events. There are speakers who are simply famous … for being famous.
Sometimes, an event planner really works extremely hard to find people who aren’t famous but are really getting it done. Those are the people I want to hear and meet, even if they’re not the greatest speakers.
My ego says, or used to say, that I should be up there on the platform speaking. But I’m not super-interested in that anymore. I’m more interested in helping my clients succeed … and building my own business. I have plenty to say, based on my success, but event organizers never contact me. But I don’t contact them, either. It’s not a big deal, really.
So take some time to attend events but check out the speakers and the organizers first. You’ll learn a great deal at the right events, but, after a while, you might end up hearing the same material.