Word of the Night from Your Direct Response Copywriter: ACQUIESCE

ACQUIESCE

A beautiful word. It means: to accept something reluctantly. To give in...and not like it.

"George didn't want to go to the mall with his wife: George hated shopping. And malls. But he acquiesced because he was about to ask permission to to on a 10 day golf binge to Scotland."

Acquiesce is not a verb I would use as a direct response copywriter but it's a word I would definitely use in serious fiction.

And no, direct response copy is not fiction.

Acquiesce has a silent 'c' which is somewhat rare. I also like the noun: acquiescence.

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I'm a direct response copywriter based in Charlotte, North Carolina. I specialize in providing copy and content for the direct marketing environment for clients around the world. I increasingly specialize in sales pages and landing pages. Enter your info to the right for my free series: Seven Steps to High Converting Copy. Or contact me here.

Direct Response Copywriter Word of the Night: PUNTER

PUNTER

No...not the person on a football team who kicks the ball on 4th down.

Punter is a word used extensively in the British Isles. It's an elastic word.

It can mean customer.

"This direct response copywriter had better get the punters to buy our stuff. He says he knows what he's doing. We'll find out soon enough."

It can mean gambler.

"Look at the all the punters here at the racetrack today."

Punters 'punt' when they gamble.

"She took a big punt on that horse in the 3:15 at Haymarket. Maybe I should do the same."

It can also mean a person. Sort of a loose translation of 'guy' in America.

"Do you know that punter? I think his name is Rupert."

"I know the punter. Yes."

Punter also has a somewhat scatalogical meaning I won't discuss in a family blog like this.

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I'm a direct response copywriter based in Charlotte, North Carolina. I specialize in providing copy and content for the direct marketing environment for clients around the world. I increasingly specialize in sales pages and landing pages. Enter your info to the right for my free series: Seven Steps to High Converting Copy. Or contact me here.

Word of the Night from Your Direct Response Copywriter: CYBERTRAMP

CYBERTRAMP

A great word and one I have to admit, shamlessly, that I created.

I have no shame because, for a while, I was, myself, a cybertramp.

The typical cybertramp habitat is the coffee shop. The coffee shop must have free wifi. Must. In the coffee shop, armed with nothing more than a 'vintage' laptop with a falterning hard drive, the cybertramp will buy a cup of coffee, take advantage of the free refills, and sit for hours in the same space, sucking up bandwidth and electricity, buzzed on a potentially lethal dose of caffeine.

These days, you'll also find cybertramps in fast food establishments, restaurants, donut shops, and bars. Pretty much anywhere with a wifi connection.

Many cybertramps have manners and will not clog up space when their chosen habitat is busy. But some cybertramps are rude and will take up several tables--even when the location is heaving with people looking for a place to sit. Some cybertramps smell but don't care.

Some cybertramps have full-time jobs and simply don't like to work at home. Fair enough. But most cybertramps are under-employed (at best). Some cybertramps are direct response copywriters and SEO copywriters who get paid to stuff blogs and articles with keywords like: direct response copywriter and SEO copywriter.

Occasionally, a cybertramp, to everyone's surprise, will get a full-time job where they have to show up at an office. This means they no longer need to be a cybertramp.

From time to time, the ex-cybertramp will visit their old 'office' and make fun of the people who are still cybertramps and still spending hours applying online for jobs for which they are not qualified.

Strangely, perhaps, many coffee shop managers are incredibly tolerant of cybertamps.

Where have you spotted cybertramps? Do they annoy you? Do you even care?

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I'm a direct response copywriter based in Charlotte, North Carolina. I specialize in providing copy and content for the direct marketing environment for clients around the world. I increasingly specialize in sales pages and landing pages. Enter your info to the right for my free series: Seven Steps to High Converting Copy. Or contact me here.

Direct Response Copywriter Word of the Night: FREE

FREE

Easily the most important word in direct response copywriting. You had better have it somehwere in the copy, even if you can't use it due to legal reasons. The reader is always looking for a deal and the epic offer...even if the reader is stonking rich.

And if you can't write FREE directly then you can write 'complimentary' or 'just pay the low shipping and handling fee.'

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I'm a direct response copywriter based in Charlotte, North Carolina. I specialize in providing copy and content for the direct marketing environment for clients around the world. I increasingly specialize in sales pages and landing pages. Enter your info to the right for my free series: Seven Steps to High Converting Copy. Or contact me here.

Direct Response Copywriter Word of the Night: Cargo

I love slang. Especially Scottish slang. So word of the night is: Cargo.

The definition: take out drink from the supermarket or different location.

"Have you got the cargo?"

"No."

"I told you to get a twelve pack."

"OK I'll go to the supermarket now."

So...if you see something like the airplane below, you know what's on it.

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I'm a direct response copywriter based in Charlotte, North Carolina. I specialize in providing copy and content for the direct marketing environment for clients around the world. I increasingly specialize in sales pages and landing pages. Enter your info to the right for my free series: Seven Steps to High Converting Copy. Or contact me here.